If Apple had released the iPhone 7 in place of the iPhone 6S in 2015, it would probably have been the phone of the year.
We’re all used to the pattern of the S variants where there are minimal changes, but the myriad of changes on the iPhone 7 would have been fantastic in place of the iPhone released a year and a bit ago.
Instead the upgrades for the iPhone 7 didn’t have such an impact in 2016 and it’s already starting to struggle to keep up with phones released at the start of 2017.
There’s a brighter and more colorful screen, a waterproof design, dual speakers, and a boosted 12MP camera, but it doesn’t keep up with what most Android manufacturers are achieving at the moment.
Apple has also changed the home button from a clickable entity to something that responds to pressure, lost the headphone jack and included a 256GB storage model.
If Apple had released this in 2015, it may have cast off the ‘tick-tock’ mentality of keeping the smaller upgrades confined to the S variants and shaken up the iPhone cycle. But that didn’t happen, and now the metronomic quality of Apple’s upgrades seems to have come to a halt – or the pendulum is stuck.
- After the bigger iPhone? Check out the iPhone 7 Plus review
- We’ve also ranked all the iPhones in our best iPhone roundup
- The best iPhone 7 deals in the UK this month
Because with the iPhone 7 we’ve got another ‘tock’. The initial reaction of dubbing this an iPhone 6S is unfair, as it’s more than just an S upgrade – but it’s not as much of a push forward as many would have expected given the large changes on the iPhone 4 and 6 in particular.
Although maybe there’s a second pattern emerging here – the odd-numbered iPhones keeping things incremental before the big changes on the even-numbered models. Either way, the iPhone 7 is another good, but not great, handset from Apple.
Plus now the whole Apple line up has changed. There’s the new iPhone 8 and iPhone 8 Plus with the iPhone X set to launch very soon too. The new iPhone 8 and iPhone 8 Plus come with glass designs, wireless charging and new internals making them more powerful than the iPhone 7 and iPhone 7 Plus.
On top of that, there are there are also a great selection of Android devices that you may want to go with competition like the Samsung Galaxy S8, OnePlus 5 and Sony Xperia XZ Premium all garnering very positive reviews throughout this year.
iPhone 7 price and release date
- Launched in September 2016
- iPhone 7 price was originally $649 (£599, AU$1,079)
- The 32GB phone is now $549 (£549, AU$849)
- Cheaper than iPhone 7 Plus by $120 (£120, AU$150)
The iPhone 7 price now starts at $549 (£549, AU$849) but that’s mostly because there are newer and better phones available from Apple.
The 32GB model once cost $649 (£599, AU$1,079) but now that discount has made this a much more palatable price for those looking to pick up an iPhone. If you’re in need of more storage you can get the 128GB variant for $649 (£649, AU$999).
Apple did sell a 256GB iPhone 7 model that’s now not available directly from the manufacturer, but you may be able to find it from a third-party retailer. That phone originally cost $849 (£799, AU$1,379) but should be less now.